Snyder & Associates worked on a marketing campaign for the City of Fort Dodge. The objective was to educate and generate support for the downtown Fort Dodge improvement projects from community and council members.
Developing excitement within the community to realize the plan’s existence, content, and intent.
Integrated marketing activities included:
- Testimonies from community leaders, business owners, and a State of Iowa official
- A 3D model of public infrastructure needs and plan initiatives
- A marketing video in collaboration with Amperage
- Brochures of plan initiatives
Creating a vision of a vibrant community in which residents are proud to support.
The downtown Fort Dodge area has experienced periods of great vitality followed by devastating events including floods and fires, which resulted in a slow erosion of appearance. The public will be asked to support the investment required to replace dilapidated infrastructure as well as potentially support the development of a new recreation facility.