Snyder & Associates worked on a marketing campaign for the City of Fort Dodge. The campaign demonstrated how the future of historic, downtown Fort Dodge, Iowa will look as the planning and re-design process moves forward. The vision is one of sustainable growth that continues to meet the current and future needs of the community.
The campaign objective was to educate the community and generate support for downtown Fort Dodge improvement projects. By including the community early in the planning process, future projects are better positioned to meet technical requirements and enhance community quality of life.
Developing Community Excitement to Realize the Plan’s Existence, Content, & Intent
We facilitated collaboration between stakeholders to create the following marketing materials to support the campaign:
- Testimonials from community leaders, business owners, and a State of Iowa official
- A 3D model of public infrastructure needs and plan initiatives
- A marketing video in collaboration with Amperage
- Brochure outlining plan initiatives
Creating a Vibrant Community Vision
The downtown Fort Dodge area has experienced periods of great vitality followed by devastating events including floods and fires, which resulted in a slow erosion of appearance. The public will be asked to support the investment required to replace dilapidated infrastructure as well as potentially support the development of new recreational facilities and destinations like the Gypsum City OHV Park.