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Wisconsin Firm Ties Expansion to Surrounding Environment

As a global leader in the manufacture of lighting and rigging technology, ETC (Electronic Theatre Controls) has called Middleton, Wisconsin home since 1976. Recently, this growing organization needed to create more room for their research and development department by adding to their existing 328,000 square feet of office, manufacturing, and warehouse space. Snyder & Associates partnered with the project’s architect and general contractor to design several facets of the new site.

Parking Lot Site Presented Design Challenges

The new addition, located on the north end of the existing building, consists of a 74,500 square foot, multistory structure with an expansive open atrium. The first challenge for the design team was ensuring that the company’s operations could continue throughout the entirety of the project. To make this possible, our team designed a new, 300-stall parking lot for employees so the new building addition could be constructed on an existing parking lot location.

native plants outside of ETC building

The newly expanded ETC facility creates a wonderful environment for their employees and the surrounding community.

The parking lot site presented additional challenges stemming from poor soil conditions, a high groundwater table, and the proximity to wetlands and Pheasant Branch Creek. Extensive permitting coordination at the city and state level was necessary to adhere to the rules and regulations surrounding construction near waters of the U.S. (WOTUS).

Our designers also minimized on-site water and sanitary sewer needs through careful attention to grading design and elevation. Additionally, these grading and erosion control efforts were needed to protect the sensitive environmental areas located just north of the site. The creation of several wet ponds and infiltration basins satisfied the stormwater management requirements for the location.

Site Design that Fosters Creativity 

The unique and artistic design of the ETC building expansion was designed to foster a creative spirit among its employees and expand the success of the company. The contributions made by the Snyder & Associates team helped to accomplish the fundamental goal of building a facility that blends with its natural environment and reflects the personality of the organization that operates inside.